The PR Breakdown with Molly McPherson
Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.
The PR Breakdown with Molly McPherson
Latest Episodes
The Justin Baldoni Video Worked Because It Didn't Look Like PR
Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People magazine. I told NBC News the most strategic ...
What Everyone Missed About Graham Platner
Molly stood in the back of a Maine town hall, watching an oyster farmer from Sullivan hold a room with no notes, and texted her kids that they might be looking at the state's next senator. On Monday morning, her algorithm fed her story after st...
The Newsroom Is Gone. AI Filled the Vacancy with Linda Zebian of Muck Rack
This one was ripped straight from Molly's morning. A client in the middle of a professional crisis that went viral and personal - social media vigilantes mobilizing online, a position lost - and the conversation kept landing on a single ques...
The Coverup Always Outlives the Crisis
This week the stories all share the same fingerprint: people who think the rules don't apply to them. Crisis-communications expert Molly McPherson breaks down why the Mike Vrabel–Dianna Russini saga still has legs months later (hint: it's not t...
The New Orleans Five and the ADA's Worst Week
Five scientists were escorted out of a diabetes conference by police for handing out a scientific paper — published in the host's own journal. By the time the American Diabetes Association finished explaining itself, its president and president...
