The PR Breakdown with Molly McPherson
Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.
The PR Breakdown with Molly McPherson
Latest Episodes
Amanda Hirsch: The Notes App Apology Era Is Done
Amanda Hirsch posted a Polymarket ad about the Lindsay Clancy trial on the Friday that trial ended in a mistrial. By Sunday there was a Notes App apology on Instagram, three paragraphs, comments turned off. Most of the internet read the apology...
Callaway Approved the Good Good Ad. Then It Spoke Like a Bystander.
Callaway spent three days saying it was disappointed by an ad. Then its CEO admitted Callaway approved that ad before it was posted.This episode is about the gap between those two statements, and what a company reveals when it comments ...
Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much
Three parties could have spoken about Hayden Panettiere. One had ten years with her and said nothing. One had ninety minutes and wrote her a letter. One was her mother.This is an episode about standing — proximity plus obligation — and ...
