The PR Breakdown with Molly McPherson
Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.
The PR Breakdown with Molly McPherson
Latest Episodes
Callaway Approved the Good Good Ad. Then It Spoke Like a Bystander.
Callaway spent three days saying it was disappointed by an ad. Then its CEO admitted Callaway approved that ad before it was posted.This episode is about the gap between those two statements, and what a company reveals when it comments ...
Hayden Panettiere: Neutrogena Said Nothing. Jay Shetty Said Too Much
Three parties could have spoken about Hayden Panettiere. One had ten years with her and said nothing. One had ninety minutes and wrote her a letter. One was her mother.This is an episode about standing — proximity plus obligation — and ...
Brad Pitt Owns This Article
Brad Pitt gave Esquire a Monday. Molly McPherson breaks down what he actually bought with it.The September cover profile reads like an ordinary man letting a writer into his house — the dogs, the Perrier, a charcuterie board he builds h...
Nicole LaPera's Crisis Is Not The Throuple
A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who actually wrote her books.That is the story everybod...
Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do
The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a second spike now, bookending the whole affair in...
