The PR Breakdown with Molly McPherson
Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.
The PR Breakdown with Molly McPherson
Latest Episodes
381: Emily Gellis's Court-Ordered Apology and Mikayla Nogueira on Jay Shetty
Mikayla Nogueira sat down with Jay Shetty and admitted something most creators who got rich on the platform won't. She had no followers, and her first videos were still getting thousands of views. She noticed the algorithm right away. Molly McP...
Cornell 7: Every Statement Made It Worse but One
People are calling it the Cornell 7 case. In twelve days, Cornell, the Tompkins County district attorney, the mayor of Ithaca and Governor Kathy Hochul all put out statements about the same night in 2024. A former student, identified only as Ja...
King Charles and Charles Spencer: Name the Move
Buckingham Palace does not comment on books. It has said so for a hundred years. Last week it said it again, inside a comment on a book.Charles Spencer, Diana's brother, writes that Charles sounded "giddily elated" on a phone call after...
Ed Sheeran Stood In The Middle of Macklemore and Kraft And Became The Headline
Three television news networks asked Molly McPherson to break down the Macklemore, Ed Sheeran and Robert Kraft story this week. She said no to all three. Not because it is not a story, but because the frame they wanted turns a crisis communicat...
Amanda Hirsch: The Notes App Apology Era Is Done
Amanda Hirsch posted a Polymarket ad about the Lindsay Clancy trial on the Friday that trial ended in a mistrial. By Sunday there was a Notes App apology on Instagram, three paragraphs, comments turned off. Most of the internet read the apology...
