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The PR Breakdown with Molly McPherson
The PR Breakdown reveals the moves behind the mess. Crisis communication expert Molly McPherson dissects the viral scandals, celebrity meltdowns, and corporate disasters dominating headlines to show you the strategic mistakes and desperate moves that destroy reputations — so you never make them yourself.
The PR Breakdown with Molly McPherson
Latest Episodes
The First Move Is Always the Tell: Kash Patel and Mike Vrabel
When a leader is under pressure, the first move tells you everything. Kash Patel sued The Atlantic for $275 million. Mike Vrabel called it a "private and personal matter." Both responses were designed to control the story. Both made it worse.
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The First Move Always Reveals the Intent: Eric Swalwell and the Anatomy of a Trust Collapse
When serious allegations land, a public figure's opening move is supposed to signal steadiness, accountability, and command of the facts. Eric Swalwell's first move did the opposite. Within hours, he reached for lawyers, labeled his accusers po...
Melania's Televised Statement: Crisis or Exit Plan?
Melania Trump didn't walk to that podium to defend herself. She walked there to distance herself. From Epstein. From the male executives around her. And quietly, unmistakably, from her husband.This wasn't a press conference. There were ...
March Madness Coaches Went Viral for All the Wrong Reasons
Two coaches. Two losses. Two press conferences. Same signal. Villanova's Kevin Willard threatened to fire his staff on live television, doubled down in the post-game press conference, then called it a joke when the backl...
AI Already Wrote Your Crisis Story. You Just Don't Know It Yet
Your reputation isn't being shaped by what you say anymore. It's being shaped by everything everyone else says, organized by AI, before you've had a chance to respond. Crisis communication has a new first mover, and it isn't you.Molly Mc...
