The PR Breakdown with Molly McPherson
Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.
The PR Breakdown with Molly McPherson
Latest Episodes
Brad Pitt Owns This Article
Brad Pitt gave Esquire a Monday. Molly McPherson breaks down what he actually bought with it.The September cover profile reads like an ordinary man letting a writer into his house — the dogs, the Perrier, a charcuterie board he builds h...
Nicole LaPera's Crisis Is Not The Throuple
A self-help influencer with nearly nine million followers is being sued by her own business partner, who is also one third of her marriage and, according to the filings, the person who actually wrote her books.That is the story everybod...
Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do
The CEO of Cracker Barrel lost her job this week, and the tell was sitting in an interview she gave months earlier. A year after the logo backlash — the one that generated a wall of press, then a second spike now, bookending the whole affair in...
Did Taylor Farms Handle the Crisis Correctly? Here's What Happened
Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a mistake and the result was a false positive. ...
The Justin Baldoni Video Worked Because It Didn't Look Like PR
Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People magazine. I told NBC News the most strategic ...
