The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson pulls back the curtain on the PR moves driving today's biggest stories. Join Molly each week as she decodes the strategy behind the headlines, revealing the hidden tactics at play. With her insider perspective, you’ll learn why these PR moves matter, who’s calling the shots, and whether they’re a success or a crash-and-burn moment. Expect sharp insights, straight talk, and an insider look at what’s really going on behind the scenes.

Contributors

Host

Molly McPherson

In Molly McPherson's world, just about anything is a tell—a description The Boston Globe used for this crisis communications expert who's become a celebrity PR whisperer on TikTok. As an APR-certified practitioner, Molly leverages her deep understanding of media culture to serve both her clients and her half-million social media followers who seek her insights on brand and celebrity actions. She hosts "The PR Breakdown" podcast and authored "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis."

Her career highlights include pioneering digital strategies at FEMA and developing early crisis communication resources for cruise lines during events like 9/11 and the 2002 Norovirus outbreaks. A regular commentator for NBC News, GMA, CNN, and international media outlets, Molly is also an Adweek Creative Visionary Award winner and Forbes.com contributor. She teaches companies, leaders, and brands how to navigate PR crises in the digital age.

Guests

Guest

Dr. Abby Medcalf

With over 30 years of hands-on experience and a unique blend of psychology and business degrees, Dr. Abby Medcalf brings a refreshingly practical approach to relationship and personal development coaching. A self-proclaimed research junkie who devours a book a week, she transforms evidence-based studies into actionable strategies that create lasting change. Her podcast, "Relationships Made Easy," recognized in CNBC's "Top Ten Podcasts We Need in Our Life Right Now," showcases her ability to blend humor with expertise. Beyond her professional credentials, Abby's authenticity shines through her candid acknowledgment of life's ups and downs makes her relatable approach to happiness and relationship success particularly effective.

https://abbymedcalf.com/

Guest

John Perenack

Guest

Warren Weeks

https://www.mediatrainingtoronto.com