The PR Breakdown with Molly McPherson

In Molly McPherson's world, just about anything is a tell—a description The Boston Globe used for this crisis communications expert who's become a celebrity PR whisperer on TikTok. As an APR-certified practitioner, Molly leverages her deep understanding of media culture to serve both her clients and her half-million social media followers who seek her insights on brand and celebrity actions. She hosts "The PR Breakdown" podcast and authored "Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis."

Her career highlights include pioneering digital strategies at FEMA and developing early crisis communication resources for cruise lines during events like 9/11 and the 2002 Norovirus outbreaks. A regular commentator for NBC News, GMA, CNN, and international media outlets, Molly is also an Adweek Creative Visionary Award winner and Forbes.com contributor. She teaches companies, leaders, and brands how to navigate PR crises in the digital age.