The PR Breakdown with Molly McPherson

Molly McPherson, M.S., APR is a nationally recognized expert on crisis public relations management in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis. Molly combines her knowledge of current communication practices with years of media and crisis management experience to help organizations manage issues — from emerging to a crisis — to ensure organizations surface with their reputation intact.

Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.

@mollymcpherson on Twitter