The PR Breakdown with Molly McPherson

Strategically Vulnerable? Inside Meghan Markle’s Latest PR Move

Molly McPherson Episode 305
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This episode explores the calculated timing and emotional storytelling behind Meghan Markle’s latest media rollout. With a new Netflix series and curated social media posts emerging alongside headlines about Prince Harry’s visa status, the episode lays out how strategic vulnerability is being used as a crisis communication tool—and why it might not be landing. The episode breaks down the disconnect between brand aspiration and emotional authenticity, and how perceived relatability doesn’t always translate to real connection.

Through the lens of self-disclosure theory and shifting favorability ratings, the episode also points out the risks of manufactured intimacy in the influencer era. Listeners are challenged to consider whether Markle’s approach reflects genuine strategy or reactive PR gloss. And, as always, the conversation expands into the personal: when life feels messy, is being selectively vulnerable helping—or just a way to dodge the harder truths?

In this episode:

  • Strategic vulnerability vs. authentic connection—what’s the difference?

  • Why Meghan’s content may be polished but still feels emotionally distant

  • A lesson from Ina Garten on how humility builds trust better than beige branding

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